Ferguson Human Resource Solutions
Ferguson HR Solutions is a full-service HR consulting firm and division of Ferguson Digital, offering tiered HR support to business owners from foundational resources through comprehensive strategic guidance.
Before any design work began, we developed a comprehensive set of website goals and recommendations covering tone, photography direction, typography, content structure, and call-to-action strategy. The central recommendation
was a single scrollable homepage built around a narrative journey rather than a service list, with calls to action placed throughout to meet visitors wherever they were in the decision-making process. Photography direction
called for warm, people-focused imagery that reflected the firm’s inclusive values, specifically avoiding the cold corporate aesthetic common in the
HR space.
We presented two distinct visual design directions, each with a clear strategic rationale. The first emphasized warmth and approachability through
rounded elements and softer visual cues, suited to clients who want a supportive partner. The strategic content structure and color palette, developed collaboratively with the client. After the client selected their direction, the full site was built and launched in Squarespace within two weeks.
The result is a website that meets potential clients in their moment of uncertainty about HR and immediately communicates both the firm’s expertise and its people-first values.
Services
- Web strategy and design: the strategy centered on a single scrollable, narrative-driven homepage (rather than a service-list structure) with calls to action placed throughout the visitor’s decision journey. We Built on Squarespace so the client can update and maintain the site independently, without needing a developer for routine changes or content updates.
- Copywriting: Using client materials, industry research, and AI-assisted drafting, we wrote copy that speaks to both experienced HR buyers and first-time clients.
- Visual identity: While the client hadn’t budgeted for a full brand design, I helped them to developed a visual style — color palette, typography, iconography, and photography — to reflect the firm’s people-first values.
“Sarah created a beautiful, professional website that perfectly captures my
brand. Working with her was an absolute pleasure. She listened carefully to my vision, addressed every concern, and offered creative solutions that elevated the final result. I highly recommend her services and am grateful for the wonderful collaboration.”
Aisha Ferguson, SHRM-SCP
People and Culture Consultant Ferguson Digital Solutions
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Client
The Back Room -
Services
Web Design
Brand Design
Social Media Content Creation
Email Marketing
Event Management
