Skinsync
Clinical Spa
Ferguson HR Solutions is a full-service HR consulting firm and division of Ferguson Digital, offering tiered HR support to business owners from foundational resources through comprehensive strategic guidance.
SkinSync’s Instagram feed had become a patchwork. Treatment photos, product promos, and off-brand graphics were speaking a different visual language, with no consistent color palette, layout, or copy tone tying them together.
We built a structured process to turn SkinSync’s raw content into a cohesive monthly feed. Each month, the client submits content through a dedicated online portal we set up for them — no more scattered files or missed submissions. From there, we break that content out into a full month of social media posts, each one planned inside a defined visual and editorial structure: a consistent color palette, layout logic, and copy tone that carries across treatment features, product spotlights, and educational content, so every post reinforces the same brand instead of competing with the one before it. Email marketing runs through that same structure, giving SkinSync one recognizable voice from the feed to the inbox.
The feed now reads as one brand: a consistent visual hierarchy, a clear content rhythm, and a tone that matches the precision clients expect from the treatments themselves — the disjointed patchwork replaced with a system that turns the client’s raw content into a month of on-brand posts every time.
Services
- Email marketing: Monthly campaigns built on a consistent template, tone, and send cadence.
- Social media content creation and design: Ongoing feed strategy, post design, and copywriting built around one defined visual system, so treatment features, product spotlights, and educational content all read as the same brand.
-
Client
SkinSync Instagram -
Services
Email marketing
Social media content creation
Copywriting
